Rolex watches
Datejust
M278289RBR-0019
Rolex
Datejust 31
Oyster, 31 mm, white gold and diamonds
53 200 €
All prices are Rolex's suggested retail prices inclusive of V.A.T.
Garanzia internazionale di due anni
Rolex Guarantee
To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Jewelers come with a five-year international guarantee. When you buy a Rolex, the Official Jeweler fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.
The green seal
The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.
Rolex representation box
Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.
Reference
278289RBR
Bracelet
President, semi-circular three-piece links
Model case
Oyster, 31 mm, white gold and diamonds
Movement
Perpetual, mechanical, self-winding
Water-resistance
Waterproof to 100 metres / 330 feet
Calibre
2236, Manufacture Rolex
Bezel
Set with diamonds
Power reserve
Approximately 55 hours
Dial
Aubergine set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
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Aubergine Dial
This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
Rolex
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
Rolex
18 ct white gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Rolex
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.


Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Blondi Gioelli is proud to be part of the worldwide network of Official Rolex Retail-ers and can provide information on the availability of Rolex watches.
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